About Us
Care That Puts People First – Not Profit
How We Came To Be
Every story has a beginning—this is ours.
Our Foundation
Shoreline was founded in the Southern Suburbs with a clear mission: to offer a personal, affordable, and dignified alternative for families.
A Central Home
To better serve our community, we relocated to a central office in Rondebosch, enhancing our accessibility for families.
Expanding Our Reach
As demand for our compassionate approach grew, we expanded our services to support families across the entire Cape Town Metropolitan Area.
Investing in Care
Established a new private mortuary facility, ensuring we can continue to provide high standards and care and dignity.
Enhancing Our Service
Our fleet was expanded with new, modern vehicles, upholding our commitment to providing a seamless and personal service.
Strengthening Our Team
We continue to grow our dedicated team, welcoming new professionals who share our passion for providing exceptional care and support to every family.
Our Commitment to Innovation
As we look to the future, we remain dedicated to innovating within our field. We will continue to evolve to meet the changing needs of our community, always ensuring that dignity and affordability are at the heart of everything we do.
Meet the Team
Core Team
Mark
General Manager
As our General Manager, Mark ensures every family receives seamless, compassionate care—overseeing operations with a focus on dignity, transparency, and personal attention.
Ashleigh
Financial Admin & Business Support
Ashleigh provides seamless financial and business support, ensuring every administrative detail—from paperwork to payment plans—is handled with accuracy and empathy. Her work allows families to focus on what matters most during difficult times.
Opperations Team
Elton
Funeral Consultant
Elton guides families through every step of funeral planning with patience and understanding, helping them create meaningful tributes that honor their loved ones—without unnecessary stress or pressure.
Lester
Mortuary Manager
As our Mortuary Manager, Lester ensures every technical detail is handled with precision and respect—overseeing dignified care, facility operations, and strict compliance, so families can focus on healing.
Asemahle
Mortuary Assistant
Asemahle provides meticulous care and support in our mortuary facilities, assisting with dignified preparations so every family can focus on healing. Her attention to detail and gentle approach ensure respect is upheld at every step.
The Shoreline Difference
How we redefine funeral care for families
Our Mission
To provide compassionate, transparent funeral care that honours every life and eases the burden on families. We believe saying goodbye should be simple, meaningful, and free from unnecessary stress or financial pressure. By meeting families where they are—literally and emotionally—we redefine what funeral service can be.
Core Values
- Compassion First: We never rush decisions during grief.
- Radical Transparency: No hidden fees – costs explained upfront.
- Tailored to You: From eco-friendly to traditional options.
- Ongoing Support: Grief resources after services.
